Oracle Customer Journey Mapping Workshop. Projects usually begin with a current state journey map to identify pain points for prioritising and fixing. The goal must be specific and achievable.
20140704 Fast and Furious Customer Journey Mapping Oracle ... (May Blair)
It facilitates a common understanding between team members, uncovers insights from the user's journey and explores potential opportunities for growth and improvement. DesigningCX.com cus·tom·er ex·pe·ri·ence The sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that. As a marketer, it would be helpful to be inside the heads of our customers for a little bit.
Learn the Customer Experience Journey Mapping #CXJM methodology from Oracle experts!
Which Customer Journey Mapping tools are best for your business?
Projects usually begin with a current state journey map to identify pain points for prioritising and fixing. This simple customer journey map from Bright Vessel shows the journey map for an app. Evolve the map: Once customers have shared experiences without seeing their team's assumptions, the discussion moves to the wall.