Oracle Customer Journey Mapping Workshop. Projects usually begin with a current state journey map to identify pain points for prioritising and fixing. The goal must be specific and achievable.
It facilitates a common understanding between team members, uncovers insights from the user's journey and explores potential opportunities for growth and improvement. DesigningCX.com cus·tom·er ex·pe·ri·ence The sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that. As a marketer, it would be helpful to be inside the heads of our customers for a little bit.
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Which Customer Journey Mapping tools are best for your business?
Projects usually begin with a current state journey map to identify pain points for prioritising and fixing. This simple customer journey map from Bright Vessel shows the journey map for an app. Evolve the map: Once customers have shared experiences without seeing their team's assumptions, the discussion moves to the wall.